Creative Toolbox

28 September 2010
After 12 months of extensive research and industry consultation, we have launched Queensland’s first truly global tourism brand. Queensland, Where Australia Shines introduces a new vision for Queensland as a tourism destination. We’ve known for a long time that Queensland is where Australia shines in so many ways; now we can tell the world through a clear and consistent tourism message for our state. The brand is about why we love living in Queensland. It’s about adding value to people’s experiences and about discovering and sharing the magic of Queensland that only the locals can know and understand – quite simply, Queensland is Where Australia Shines.

Go to www.tq.com.au/brand