New Creative Overview

In late 2004, Tourism Queensland (TQ) and Tourism Sunshine Coast (TSC) undertook a brand review. The new brand creative will be featured in all activity from July 2006. The old branding campaign has been phased out. The Brand Toolbox details the new Sunshine Coast brand logo and elements, including font, colour palette and graphic elements.

The Creative Campaign

Throw in the towel. Escape to the Sunshine Coast.

The Campaign Line

Find your space.

The Tone of Voice

Romantic, retro, relaxing, beautiful, Australian, honest, different, special.

The toolbox

The Sunshine Coast toolbox provides logos, fonts and colour specifications.

Copyright

The Sunshine Coast creative devices are protected under trademark agreement and are only available to financial members of Tourism Sunshine Coast for the positive promotion of tourism. Use must be authorised by Tourism Queensland or Tourism Sunshine Coast.