Subscription Fee
ATDW Website Performance Reports
ATDW Subscriber Survey Results
ATDW Multimedia and Image Guidelines
Writing for the Web
Tourism Exchange Australia (TXA)
FAQ
Subscription Fee
Subscription to the Australian Tourism Data Warehouse (ATDW) for the 2010/11 will be $150 for a Regional Tourism Organisation (RTO) member and $200 for a non-RTO member. All prices are inclusive of GST.
Subscription runs from April 1st to March 31st each year.
ATDW Website Performance Reports
Tourism Queensland can help you measure the return of investment of your ATDW subscription by distributing each quarter an individual website performance report for your business.
Highlights of the report:
• Page views for your products ATDW listing for the past 12 months.
• The top 5 ATDW Distributor websites for your product.
• Top 20 keywords used on Tourism Queensland’s consumer website www.queenslandholidays.com.au that lead consumers to your ATDW listing.
ATDW Subscriber Survey Results
Key findings from the ATDW subscriber survey conducted in September 2009 are now available. These survey findings will be used to provide Tourism Queensland’s ATDW Team with valuable insights on how we can best assist Queensland operators and set direction for future strategic initiatives.
ATDW Subscriber Survey Summary
ATDW Multimedia & Image Guidelines
To register a product in the Australian Tourism Data Warehouse (ATDW), it is mandatory to supply at least one image.
Tourism Queensland has created the fact sheet below which indicates the required quantity and file specifications. This is provided to ensure that all multimedia stored within the ATDW is consistent and compliant with national data standards.
Multimedia & Image Guidelines
Writing for the Web
Writing copy for use in the online environment differs from that of traditional print mediums. The PDF below provides operators with tips on writing descriptions for website listings, including example product descriptions.
Product Description Writing Tips
Tourism Exchange Australia (TXA)
The TXA is Australia’s inclusive booking platform. TXA will transform your existing ATDW product listing into a bookable product, thus allowing you to sell your product on a vast number of tourism distributor’s websites simultaneously.
For more information on TXA please access the Tourism eKit Tutorial 32.
FAQ
My product is in the wrong location on the map on Queensland Holidays. How do I fix this?
If you know the geo-coordinates (longitude and latitude, in decimal format) for your product, please contact the ATDW team.
If you don’t know the geo-coordinates, please contact the ATDW team with a description of your tourism business location and we will update the listing.
How do I display images on my listing?
To register a product in the Australian Tourism Data Warehouse (ATDW), it is mandatory to supply at least one image.
Tourism Queensland has created a
Multimedia & Image Guidelines
fact sheet which indicates the required quantity and file specifications. This is provided to ensure that all multimedia stored within the ATDW is consistent and compliant with national data standards.
There is incorrect product information about my tourism business displaying on another website.
Please check the ATDW list of distributors to see if the website is apart of the ATDW distribution. If they are ATDW distributors, please inform the ATDW team.
If the website is not on the list of ATDW distributors it means that the information has been sourced from a third party and not from the ATDW. You will need to contact this website directly to update the incorrect information.
What should I do if a ATDW distributor contacts me?
Occasionally ATDW distributors contact operators with offers of premium advertising space on their web sites, reservation services or other online marketing opportunities. ATDW distributors must follow the ATDW Distributor Communications Guidelines. These guidelines aim to protect the interests of tourism operators, especially from other irrelevant or poor quality unsolicited offers.
Operators are listed free of charge on a distributor’s website or digital channel as a condition of the ATDW License Agreement.
If you do not wish to receive further offers or updates from a distributor, you can ‘unsubscribe’ from its email service. Any offers you receive to upgrade or change your listing should be considered on its merits, just like any offer to advertise in the media.
