Great Sunshine Way

What is the Great Sunshine Way?

The Great Sunshine Way is a new international touring route that affords visitors of all kinds - whether travelling by car, rail, coach or boat - to experience the best of all the Australian experiences in Southern Queensland.

Southern Queensland could well be Australia’s best holiday experience. Breathtaking natural places, cosmopolitan cities and a warm welcome typify the appeal of this unique part of the world. Holidaying in Southern Queensland is a bit like choosing from the menu at the best restaurant in town. Some of Australia’s premium holiday experiences are laid out before you - pristine beaches, luxury resorts in exotic locations, clean cosmopolitan cities, food and shopping to rival anywhere in the world, and a range of adventures in untouched wild environments that you simply can’t find anywhere else on the planet. In fact, some of the earth’s most treasured natural wonders like World Heritage-listed Fraser Island, and the ancient rainforests of the Gold Coast hinterland are found here. You can even access the Southern Great Barrier Reef with ease.

You’ll discover The Great Sunshine Way is the perfect touring experience, with a range of options radiating from the state’s cruisy capital, Brisbane. From here you can easily access the other key locales of the Gold Coast, the Sunshine Coast, and the Fraser Coast where you’ll find a fascinating mix of cities, country towns, coast and hinterland.

Where is The Great Sunshine Way located?

The Great Sunshine Way is located in Southern Queensland, Australia. The experience takes travellers through the various regions of Southern Queensland- north from Brisbane through the Sunshine Coast and Fraser Coast regions, south from Brisbane to the Gold Coast and for the more adventurous international traveller, west from Brisbane to Southern Queensland Country. Although the trip can be as short or as long as you like, 10 days is recommended to make the most of the experience.

What is the Great Sunshine Way Marketing Campaign?

The Great Sunshine Way international marketing campaign aims to increase the saleability and appeal of Southern Queensland by packaging it appropriately to meet the needs of an international consumer, highlighting the best offerings of the region and effectively linking the various experiences and destinations. The Great Sunshine Way affords wholesalers and inbound tour operators the ability to package tourism product relevant to their market and sell it under a well defined, single branding proposition that is internationally relevant and desirable.

• The Great Sunshine Way offers a new, distinctive and compelling story angle for international media.

• The Great Sunshine Way coordinates international marketing activity under a single campaign to provide strength and cohesion in the marketplace, and allows individual operators to link to an established brand concept.