International Market Strategies

The International Market Strategies are three year documents (2008 - 2010) which identify the key strategic priorities for Tourism Queensland to pursue in collaboration with Regional Tourism Organisations, the Queensland tourism industry, airline partners, wholesalers and other businesses. They are intended to clearly identify the strategic long term direction that is being undertaken by the organisation in its approach to marketing Queensland in each market and are useful reference tools for all stakeholders interested in growing tourism from these important source markets.