Tourism Queensland - The Official Tourism Site for Queensland
MARKETING
E-Marketing
Marketing is more than simply the development of a website, it focuses on online communications to find, attract and retain consumers. As a tourist operator there are plenty of e-marketing opportunities available to grow and maintain your business. Paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors are just some of the e-marketing strategies you could be utilising.
The following tutorials will explain the different ways to drive traffic to your site through e-marketing activities:
| Brochure | e-Brochure | Video |
|---|---|---|
| Tutorial 24: Bringing people to my site with e-Marketing Once your site is optimised it's time to bring people to your site. |
Video | |
| Tutorial 24a: Converting a prospect Convert a guest to your website into a sales prospect. |
Video | |
| Tutorial 25: Email Marketing The steps and protocols around email marketing. |
Video | |
| Tutorial 26: Pay Per Click (PPC) 101 Search engine marketing and how is it cost-effective. |
Video | |
| Tutorial 27: Setting up a PPC campaign with Google AdWords Gives you knowledge required to set up a PPC campaign. |
Video | |
| Tutorial 31: Australian Tourism Data Warehouse Taking advantage of the government's online marketing tool. |
Video | |
| Tutorial 32: Tourism Exchange Australia Selling your inventory online through TXA. |
Video | |
| Tutorial 33: Google tools Reviews different Google tools and how to use them. |
Video |
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