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Visitor Expectations
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Visitor Expectations
“With ‘Climate Change’ and ‘Global Warming’ being a popular topic these days, customers are more aware of the need to act sustainably. Hence, they also look for it in businesses and will prefer to support an eco-friendly business.” (read more)
Kathy Townsend,
There is undoubtedly growing public awareness concerning the risk of climate change, and the desire for ‘guilt free travel’. While many studies have claimed to identify a ‘green’ travel segment, the research is not conclusive. What is clear is that the mainstream consumers are becoming more environmentally conscious and there is a group of travellers who have higher expectations of tourism businesses in terms of sustainability.
Research suggests that consumers are responding to the threat of climate change in three ways:
- Changing travel patterns
- Raising expectations of operators and destinations
- Participating in carbon offsetting
“More and more customers are aware of the importance of environmentally friendly actions. They expect you to have certain initiatives implemented into your business, such as recycling and energy saving measures, and appreciate when you do so.” (read more)
Jo Ladd, Tall Ship Adventures
Related Factsheets:
Useful Resources:
- Brand Health and Communications Tracking Excerpt - Attitudes to Climate Change (Tourism Australia)
- Propensity for
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