Follow the links below to view the QTS document:
Alternatively you can view by chapter:
- Foreword
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QTS Chapter 1 - Strategy Overview
Overview of the Strategy, vision, targets & key actions by theme.
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QTS Chapter 2 - Introduction
Includes purpose, approach to destination management and the policy and planning context.
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QTS Chapter 3 - Vision
The vision for tourism in Queensland 2016.
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QTS Chapter 4 - Industry Analysis
Queensland tourism industry analysis including trends, influences and SWOT analysis.
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QTS Chapter 5 - Forecasts and Targets
Queensland-specific forecasts and targets developed for each the Strategy goals.
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QTS Chapter 6 - Achieving Our Vision
Objectives, strategies and actions contained in 6 theme areas.
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QTS Chapter 7 - Implementation
Implementation action plan.
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QTS Chapter 8 - Appendices
Includes tourism snapshot, Strategy development, assumptions and limitations, further information, specialist segments, acknowledgments and glossary.